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Press Release

The real estate market is undoubtedly one of the most dynamic markets in the global scenario, and Al Mazaya Holding Company ensures that you remain updated about the latest developments and trends in the property market. We invite you to browse through our exhaustive media library to know more about global and regional markets so that you are in a position to make informed decisions when it comes to your property investments.
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Real estate media plays a significant role in the property market according to Al Mazaya Holding

The increasing role of real estate media has become a hot topic of conversation for the industry experts, noting its evolution from being a sole promotional and advertising tool to recently becoming a source of comprehensive information about the property market, and its development in attracting a wide audience from across business sectors and social segments.

Media experts attributed the increasing importance of the real estate media to the UAE and GCC current property market boom – referencing the many publishing and broadcasting corporations that have launched media resources solely dedicated to this industry. These new real estate publications, TV channels, and websites have been established to take the pulse of the market; providing news reports and research that reflect the latest changes and trends in the property market.

The real estate media received has also continued to grow due to the recent alliances between many of its property developers and public relations/media experts and consultants. The best example of this regard is Al Mazaya Holding who joined forces with Sahara Media Consultants to launch “Al Mazaya Property Index”, the first of its kind index in the region that monitors the movement of the real estate market, issuing regular news, reports, analyses and research about the GCC property markets.

Eng. Salwa Malhas, Senior Vice President – Business Development at Al Mazaya Holding clarified Al Mazaya’s experience in the real estate media, saying: “Our media activities are not limited to “Al Mazaya Property Index” and the monthly magazine, but also include weekly and monthly reports and in-depth studies of the market and its forces, movements and directions. We are supported by a leading PR agency and journalists to achieve the best results.”

According to Eng. Malhas, this ‘new’ media plays a crucial role for investors and real estate developers; providing an outlet for them to receive the relevant information and data about the market before they make a decision about their transactions or investments.