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On the occasion of International Breast Cancer Awareness Month

Doueihy: Intensive preparations are turning compound ‘Pink’ with special offers from Clover Centre’s clinics

For immediate release:
Kuwait, xx October 2012

Breast cancer patients have a good chance of recovery with early detection as early diagnosis and treatment are associated with higher rates of recovery and decreased morbidity and mortality. Women’s awareness of the disease and its symptoms are therefore crucial to prevent the spread of the disease.

In this context, Anne Marie Doueihy, Assistant Marketing Manager at Al Mazaya Holding, remarked that breast cancer is one of the most common tumors in women and that while in the region of 15 percent are of breast tumors are benign, approximately 90 percent are in fact malignant. Breast cancer kills nearly 40,000 women each year in the United States out of approximately 180,000 new cases of breast cancer diagnosed each year in the USA. One in eight women will develop breast cancer in their lifetime according to US statistics.

She added that it is imperative for medical centers and complexes to be actively involved in spreading awareness about this disease by encouraging women to conduct comprehensive examinations on regular basis to diagnose the disease at early stage, allowing early treatment and follow up to be provided.

She added that as part of preparations for October, which is International Breast Cancer Awareness Month, Al Mazaya Holding’s Clover Centre will participate in the awareness campaign through its breast cancer diagnosis clinics. “Clover Centre will build bridges of cooperation and trust with clients by providing special offers and discounts during the month of October. On the occasion, Dr Arwa Al Shaer is offering a 20% discount on medical consultations for heart diseases, preventive medicine and nutrition and Dr Hayan Obstetrics and Gynecology Clinic a 35% discount on breast cancer examination. Dr Majida Kamikh is offering a 40% discount on breast cancer detection screening, Dr Mohammed Mutawea, Tumors Specialist at Global Med Clinic a 15% discount on medical advice, and Dr Yahya Sulayman a 30% discount on MRI screening”, she said.

In conclusion, Doueihy said that she hopes women will take advantage of the discount period and will conduct the necessary examinations to prevent the risk of this disease.

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