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Eng. Salwa Malhas (Chief BD & Marketing Officer ) interview with Al Hadaf Magazine.
- When did Al Mazaya Holding’s activity start?
Al Mazaya Company was incorporated in 1998. It started practicing its activity under the umbrella of Al Mazaya Holding in 2004 with a paid up capital of 15 million Kuwaiti Dinar. The capital was later increased to 68.9 million Kuwaiti Dinar, until it was listed at Kuwait Securities Market and Dubai Financial Market.
Al Mazaya is considered as one of the pioneering real estate companies in the field of development of the real estate and investment sector in miscellaneous projects. Since its incorporation, it has adopted a balanced expansion strategy which was the main reason for reducing risks, enhancing investment returns and achieving more stable and established economic growth.
The Company maintained the diversity of its businesses and achieving increasing growth rates in net profits, and concluding strategic partnerships which permitted it to promote its competitiveness and obtain unique business opportunities. It has also achieved a chain of distinguished successes, the most significant of which is listing the Company at Kuwait Securities Market since 2005 and Dubai financial Market in 2006 as part of its relentless endeavor to transform into regionalism.
- What are the reasons for your participation in Cityscape?
There are three objectives for our participation in the exhibition, being supporting the real estate sector, instilling the institutional identity of Mazaya and close interaction with the Kuwaiti client.
Through its participation, Mazaya endeavored to achieve three main objectives. The first objective is represented in supporting the real estate sector with all its various functions and activities in the State of Kuwait by participating in the real estate exhibitions and media campaigns aimed at fostering joint cooperation between the public sector and private sector, in addition to building a base of the investors, banks and investment companies, to lay down the foundation for strategic relations and the future economic cycle.
As for the second objective targeted by the company, it is instilling the institutional identity and trademark of Mazaya Holding Company as one of the pioneering companies in the real estate development field, which achieved during its progress numerous real estate projects in various sectors distributed geographically to a number of strategic countries in the Arab region, the latest is in the Turkish market.
For the third of these objectives, it advised that the participation aimed at interaction with the public and the Kuwaiti client in particularly, based on its strong belief for the existence of a real and substantial demand on part of the Kuwaiti investor for the company’s real estate products, whether inside or outside the State of Kuwait. Mazya has preferred to present these projects live and close to the client by presenting them under one roof where the Kuwaiti client may observe them without burdening himself with the hardship of traveling abroad, in addition to establishing future relations with the clients to pave the way for future cooperation and permanent interaction in connection with the Company’s various products.
- What are the projects you offered in Cityscape Exhibition?
In this exhibition, Mazaya offered its real estate portfolio distributed to its geographical map which includes projects serving logistic sectors such as Mazaya Logistics Project in Bahrain which provides unique storage solutions. It also presents projects serving the residential, office, commercial and health sectors such as Clover Medical Project, Mazaya Towers and Al Maather Towers.
It added that the Company offers at the top of these project the Queue Point Project serving the medium housing sector, situated in the most vital areas of Dubai, Dubailand, considered as the promising future of Dubai Emirate in view of the residential, vital and entertainment projects it comprises currently, in addition to the future map of Dubai Land which are intended to include one of the biggest entertainment cities in the Arab World. Through this project, the Company is offering residential units at the prices starting from 49 thousand Kuwaiti Dinar, which include amazing offers for a limited period including a fully equipped kitchen for free, coupons with a discount of 20% offered by Furniture Options, in addition to the possibility of funding up to 75% by an approved UAE financier and easy installments. Queue Point project, characterized by its strategic location at the main intersection connecting Sheikh Mohamed Bin Zayed Road with the road leading to Al Ain City, according to the modern lifestyle. The project comprises a number of multiple usages buildings, the height of which ranges between 4 and 14 floors. The project also includes numerous other service utilities, serving the various sectors and satisfying the needs all the segments of the society.
- How does Queue Point project serve the tenant and investor equally?
In light of the expectations for the escalation in the rent rates and increase in the demand for residential units all over Dubai, as well as the increase in the return on real estate investment, there is a prominent approach for long term investment in residential units of integrated advantages and different areas, as well as an ideal location and rates which fulfill the aspirations of a large segment of the medium income category as an alternative to leasing, to avoid more rise in rent levels and achieve rewarding investment returns.
- What is your impression about Dubai Emirate at the present time?
Dubai Emirate is considered as one of the international destinations and regionally targeted locations in view of the infrastructure services and entertainment services it comprises, making it the investment and visiting point of many expatriates and visitors, which encouraged investors to invest in all its projects.
- What is the marketing campaign prepared for Cityscape exhibition and Queue Point project in particular?
For the marketing campaign on the sideline of the exhibition, Mazaya prepared a mega and well-considered media and advertising campaign in connection with Queue Point residential project, which included advertisements in the newspapers, magazines, radio stations, social media and electronic marketing. This is in addition to external advertisements at Kuwait International Airport. This campaign will continue for one month after the exhibition, on the hope for attracting a big number of clients wishing to invest in the project.
- Has Queue Point residential project met the acceptance of the Kuwaiti individuals and investors?
Queue Point project met an extensive demand on part of the exhibition visitors, whereby around 80% of the project was marketed in advance through previous advertising campaigns in the UAE. Work is undertake to market the last phase of the project. The project attracted numerous demands from the exhibition, which will be translated into sales during the next period. Further, we have a strong belief in the strength of the Kuwaiti real estate sector. Mazaya Holding is still holding more projects which will be offered during the next stage, which will include real estate projects in the Kuwaiti real estate market and other significant strategic markets in the region.
- Do you have future plans to participate in other real estate exhibitions on the short term?
Mazaya has numerous marketing plans including the participation in real estate exhibitions in Kuwait and abroad as Mazaya believes that real estate exhibitions are the platform for providing the products to all individuals and investors.
